Discover Sushi Etiquette with a New Expert-Guided Service

Traveling to Japan and worried about accidentally breaking etiquette at the sushi bar? Relax. Tokyo-based Tabimori, Inc. now offers SushiUniversity, a guided experience for visitors who want to learn how to appreciate traditional Edo-style sushi while exploring the city.

The program is designed specifically for tourists and includes convenient shuttle transport between participating hotels and selected sushi restaurants. Sessions are taught in English and seven other languages, with plans to expand language options. Before arrival, participants receive the chef’s choice (omakase) menu in advance in 12 languages so they can become familiar with the dishes they will taste.

Lessons occur at the sushi counter with a chef present, and typically cover the restaurant’s philosophy, ingredient selection, proper sushi etiquette, and relevant history and lore. Small groups of two to seven people provide an intimate setting that encourages questions and hands-on observation. Interpreters meet guests at their hotels and accompany them to the restaurant to ensure smooth communication throughout the experience.

Participants also benefit from a relaxed photography policy that allows pictures during the visit—something that is often restricted at traditional sushi establishments. The overall program blends practical instruction with cultural context, making it easier for visitors to understand the craftsmanship behind Edo-style sushi and to enjoy it confidently and respectfully.

SushiUniversity aims to enhance tourists’ dining experiences by combining transportation logistics, multilingual support, pre-trip materials, and in-person guidance at the sushi counter. Whether you’re new to sushi or already enthusiastic about Japanese cuisine, the service offers a structured, informative, and authentic way to deepen your appreciation of this culinary tradition while in Tokyo.