Hilton is best known for large properties and a global footprint, but in 2019 the company introduced a new concept: its first micro-hotel brand.
Motto by Hilton is a sub-brand focused on urban micro-hotels designed for travelers who prefer efficient, affordable spaces without unnecessary extras. These properties aim to deliver practical, well-designed rooms and shared spaces tailored to city stays.
Each Motto property typically contains about 175 guestrooms with four distinct layout options. The layouts maximize space and flexibility — one uses a Murphy bed that folds against the wall when not in use, while another features a lofted twin bed above a second bed, allowing rooms to accommodate up to three guests. The emphasis is on smart design rather than large square footage.
Groups are also accommodated: up to 30 percent of rooms can be connected, and the booking system allows split payments so guests can divide costs among members and rooms. This makes Motto hotels convenient for friends or families traveling together who want private spaces but flexible arrangements.
Shared areas and lobbies are designed to reflect the local neighborhood, offering regional food and drink options and a welcoming atmosphere. During the day these spaces function as cafés, and in the evening they transform into bars, providing a casual social hub for guests and locals alike.
Hilton launched its first Motto properties in several major cities, including Dallas, Dublin, Lima, London and New York, with plans for additional locations in the future. By combining streamlined rooms, communal spaces that celebrate local culture, and adaptable booking features, Motto by Hilton offers a city-focused alternative for travelers seeking simplicity, affordability and convenience.