Tomonori Ishii — Senior Vice President for the Americas at All Nippon Airways

Update our readers on all Nippon’s new cabin design and theme.

Our new brand, Inspiration of Japan (IOJ), centers on three core elements — innovation, originality and modern Japan — that will help ANA set the standard in the airline industry. Innovation brings passengers fresh discoveries and new experiences every time they fly. Originality ensures we exceed expectations with creative service and distinctive value. The modern Japan element blends contemporary Japanese technology with a refined style of hospitality known as omotenashi — anticipating and responding to customers’ needs before they ask.

The new IOJ business class, ANA Business Staggered, delivers generous personal space and fully flat seats. ANA is the first Japanese carrier to introduce a perfectly staggered seat configuration that places every seat on an aisle, giving each traveler direct access. Our business-class philosophy is simple: passengers should be free to dine, relax or work whenever they choose, with comfort and privacy that support each activity.

IOJ launches on Narita (NRT)–New York (JFK) flights on Feb. 20 and will operate daily beginning in April. Later this year IOJ will expand to European routes and continue rolling out across our network.


What does ANA offer the business and luxury traveler over other carriers to Japan?

ANA delivers thoughtful design, refined style, exceptional comfort, attentive hospitality and a high degree of privacy. In first class, ANA First Square provides a suite-like environment where passengers essentially have their own private room. High panel walls and spacious layouts enhance privacy, while the square-cabin arrangement maximizes usable space.

First Square amenities include 23-inch wide-screen LCD entertainment displays with touch controls, exclusive check-in services at Narita Airport and access to newly refurbished suite-style lounge areas. Culinary offerings are a highlight for premium passengers: monthly-updated menus feature a rotating selection of dishes to keep the dining experience fresh and memorable.

ANA Premium Economy offers a generous 42-inch seat pitch and a shell-style fixed-back seat that reclines without disturbing the passenger behind. Additional features include a large adjustable divider for personal space and a 12-inch in-flight monitor paired with noise-canceling headsets for enhanced entertainment and comfort.


How does the Inspiration of Japan translate into service and amenities?

With IOJ, we pledge excellence, privacy, freedom and genuine Japanese hospitality. The program is designed to go beyond basic expectations — delivering thoughtful details, attentive service and a renewed appreciation for the joy of travel. These ambitions reflect our commitment to leadership in the region: we are focused and determined to become Asia’s leading airline, and we continue to invest in products and service to reach that goal.


Tell our readers about your career.

I have been with ANA for nearly 35 years. I began as a check-in agent and later moved into administrative roles. When ANA launched international operations in 1986, I worked in the international department across passenger service and market development, and later concentrated on sales activities in Japan, Thailand and the United States.

My interest in aviation comes from family: my father was a local commercial pilot, and I grew up near the airport and often flew with him. That upbringing planted a deep appreciation for flight. I viewed ANA as a dynamic, innovative company with a promising future, and I was grateful for the opportunity to join and grow with the airline.