Marriott International today introduced #LoveTravels, a multicultural initiative that highlights the company’s dedication to creating welcoming, safe, and comfortable spaces for every traveler, wherever their journeys take them.
To bring #LoveTravels to life, Marriott teamed with photographer Braden Summers to produce a series of powerful, exclusive images celebrating inclusion as part of a new LGBT-focused social media and marketing effort. Summers’ talent for capturing authentic warmth and emotion reflects Marriott’s hospitality philosophy and reinforces the message that everyone is welcome.
“Braden’s work so beautifully illustrates the inclusiveness and equality that we embrace,” said Kristine Friend, senior director of segment marketing at Marriott. “We are committed to ensuring that all guests feel at home in our hotels and are proud to stay with Marriott. #LoveTravels is a universal theme that resonates across cultures and communities and truly represents our company’s values. We also invite guests and travelers around the world to share their journeys and stories using #LoveTravels @MarriottIntl.”
The #LoveTravels campaign launched visually in Washington, D.C., with large building wraps installed at five hotels — Renaissance Washington, D.C. Dupont Circle; Renaissance Washington, D.C. Downtown; The Ritz-Carlton, Washington, D.C.; Residence Inn Washington, D.C./Dupont Circle; and JW Marriott Washington, D.C. — unveiled on June 2 to align with the Capital Pride celebration.
This initiative underscores Marriott’s ongoing effort to combine inclusive storytelling with on-property experiences, while encouraging community members and visitors to celebrate diversity and share their personal travel stories. By pairing evocative photography with visible on-site installations, Marriott aims to create moments that resonate with guests and reflect a broader commitment to respect and belonging across its global portfolio.
The campaign’s visuals focus on candid human moments rather than staged imagery, emphasizing real connections and the simple comforts that make travel meaningful. Through #LoveTravels, Marriott seeks to foster dialogue, invite participation, and affirm that hospitality is at its best when it includes everyone.
Marriott’s rollout in Washington, D.C., offers a local example of how the brand translates inclusive values into public presence. The building wraps serve both as a celebration tied to Pride events and as a lasting reminder of the company’s goal to welcome travelers of all identities. Guests staying at participating hotels during the campaign will encounter photography and messaging that reflect Marriott’s ongoing efforts to promote inclusive travel experiences.
By inviting travelers to share their own photos and stories with #LoveTravels, Marriott hopes to amplify diverse perspectives and create a community-driven narrative around inclusive hospitality. The company’s approach combines visual storytelling, on-property activations, and social engagement to reinforce that travel is richer when everyone feels safe, seen, and respected.
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