Sixt Rent-a-Car, with over 2,200 locations across more than 100 countries, has built a reputation for premium vehicles, attentive service, and a modern, youthful appeal that resonates strongly with millennial travelers.
Since establishing operations in the United States in 2011, Sixt has expanded rapidly and is now ranked as the fourth-largest car rental company in the country. Last year the company reported revenue of $366 million. Readers of Global Traveler’s sister site, trazeetravel.com, voted Sixt as the Favorite Car Rental Company at this year’s Trazees Awards, recognizing the brand’s strong connection with contemporary travelers.
“Memorable experiences are central to how millennials define themselves,” said Daniel Florence, COO of Sixt USA. “This generation responds to brands that stand out, embrace openness, and show social engagement. Our bright-orange locations and distinctive approach reflect those values. I’m proud of our Sixt teams whose dedication helped earn this recognition.”
Sixt emphasizes a large fleet of premium vehicles, attentive customer service, competitive pricing, and a consistent focus on delivering a distinctive rental experience. The company’s roots go back to its founding in 1912, giving it a long history in the mobility industry while continuing to innovate for today’s travelers.