LUMA Hotel Times Square opens this fall in the heart of Times Square, located on 41st Street between Broadway and Avenue of the Americas. LUMA offers a modern take on hospitality that blends an independent spirit with dynamic urban energy. The hotel’s sleek all-glass curtain wall, designed by Peter Poon, brightens the gap between two classic pre-war buildings and creates a contemporary landmark on the block.
The property will feature 130 well-appointed guestrooms and suites, each with floor-to-ceiling windows and views across Manhattan. Rooms are designed for comfort and efficiency, with intuitive service, thoughtful amenities and curated partnerships that reflect the hotel’s plugged-in sensibility. These features make LUMA suitable for both business travelers and leisure guests seeking a central base in the city.
Conveniently positioned near major commercial and cultural hubs, LUMA sits close to the MetLife Building and the Bank of America Tower, as well as numerous Fortune 500 offices. The hotel is also just steps from many of New York City’s most recognized attractions: Bryant Park, Fifth Avenue, Broadway theaters, Grand Central Terminal, the Empire State Building and Rockefeller Center. This central location provides easy access to transit, shopping, dining and entertainment.
LUMA Hotel Times Square will include an on-site restaurant led by an award-winning chef, offering a dining experience that complements the hotel’s modern aesthetic and urban energy. The culinary program is intended to serve both hotel guests and local visitors, with a menu and atmosphere that reflect the city’s diverse and sophisticated food scene.
“Located at the intersection of several quintessential New York City neighborhoods, LUMA Hotel Times Square will bring a new radiant and welcoming energy to the area,” said Kate Martin, general manager of LUMA Hotel Times Square. “The hotel will be an urban oasis with a distinct sense of place, positioned among some of the city’s most popular destinations and corporate centers. We’re excited to connect guests with the city’s iconic attractions while offering contemporary accommodations that combine convenience with personality, and efficiency with style.”