Waldorf Astoria New York has partnered with award-winning mixologist Jeff Bell, managing partner of Please Don’t Tell and partner at Apres Cru Hospitality, to design the cocktail program for the hotel’s iconic Peacock Alley and its signature restaurant, Lex Yard.
© Waldorf Astoria New York
“Reopening the iconic Waldorf Astoria New York is not just the rebirth of a hotel, it’s the revival of a cultural landmark,” said Bell. “Since opening on Park Avenue in 1931, the Waldorf Astoria has been a cornerstone of city life — a place where generations have celebrated with a raised glass. The hotel has long been influential in the evolution of mixology, and I’m honored to help shape its next chapter and introduce Peacock Alley to a new generation of New Yorkers and visitors.”
As the hotel prepares to reveal the full results of its comprehensive restoration, Peacock Alley will be returned to its original grandeur. The renovated bar will include historic cocktails that were created at Peacock Alley, such as the Dr. Cook and the Bishop Poker, alongside new offerings that reflect Bell’s contemporary approach to craft cocktails.
© Waldorf Astoria New York
“The reopening of Peacock Alley at Waldorf Astoria New York is a historic moment for both the hotel and the city,” said Tom Walters, senior vice president of Food & Beverage, Americas, Hilton. “For nearly a century, Peacock Alley has symbolized elegance and hospitality, serving as a social center for New Yorkers, celebrities, and travelers. In this next chapter, we are dedicated to honoring the bar’s storied history while creating a fresh, modern experience—combining Hilton’s tradition of excellence with innovative cocktail service for today’s guests.”
Chef Michael Anthony will lead the culinary program at Lex Yard. Bell’s cocktail selections for Lex Yard will include classic drinks such as the Rob Roy and an extensive wine list, designed to complement Chef Anthony’s menu and enhance the dining experience.