Ready to be surprised by Las Vegas all over again? The new “Viva Las Venice” campaign is a creative collaboration between Austin-based agency Preacher, Italian filmmaker and director Marco Prestini, and still photographer Justin Bettman, who documented the project through striking imagery.
© The Venetian Resort Las Vegas
“This campaign is an open invitation to rediscover The Venetian Resort in a whole new way,” said Patrick Nichols, president and CEO of The Venetian Resort. “With our $1.5 billion reinvestment, we’ve reimagined every detail, creating moments that make you stop, look again, and take it all in. ‘Viva Las Venice’ is about that perfect balance — the resort you know and love, yet filled with surprises at every turn. It’s everything you expect and, at the same time, nothing you expect.”
Marking 25 years of the resort and celebrating its ties to Venice, Italy, the campaign leans on a refined color palette of burgundy, cream, and emerald tones inspired by Italian heritage. In partnership with Preacher, The Venetian also introduced an updated brand identity and logo, including new typography and a refreshed take on the resort’s iconic winged lion.
© The Venetian Resort Las Vegas
“We wanted to create a campaign that felt both familiar and entirely new — a double-take moment that embodies the renaissance of a Vegas classic,” said Kellyn Blount, executive creative director at Preacher. “By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary.”
The campaign will appear across digital and print channels and on Connected TV platforms, including Hulu and Prime Video, inviting audiences to experience The Venetian Resort’s refreshed look, elevated experiences, and the unexpected moments that define “Viva Las Venice.”