Specializing in bespoke adventures in some of Norway’s most spectacular settings, Up Norway demonstrates that sustainability and luxury can coexist. Designed for families and small groups, the newly introduced Coastal, Rural and Urban Norway Journey is an immersive eight-day experience built around the idea of slow travel.
© Up Norway
The Rural portion begins in Trondheim. From there travelers set out on The Golden Road loop in a Polestar electric car, following a scenic route that traces rugged coastline, dense forests and shimmering fjords. Along the way the itinerary highlights regional flavors and craftsmanship: visits to small producers, tastings of local spirits and beers, and chances to sample award-winning cheeses alongside freshly pressed juices.
The Coastal segment takes participants by boat to the village of Veiholmen on Smøla, an island off Edøy. Uniquely, Veiholmen has no fences, which leads into the local custom of småtta—strolling through private gardens with residents’ permission to appreciate their plants and outdoor spaces. Evenings are intimate and authentic; one dinner is hosted in the town’s oldest boathouse where regional specialties such as pickled herring and saltfish dumplings are served. Activities on Smøla may include a wildlife-spotting kayak trip and the chance to row a traditional boat inspired by Viking designs.
The Urban finale returns to Trondheim for a mix of refined dining and cultural discovery. Guests enjoy a meal at Michelin-recognized Speilsalen and take a private sailing along the Nidelva River to admire Trondheim’s historic wooden buildings—many of which have been thoughtfully repurposed into bars, shops and restaurants—while learning about the city’s architectural evolution from knowledgeable local guides.
© Up Norway
The journey runs year-round and is tailored to showcase seasonal highlights and local expertise. Pricing starts at $3,848 per person based on a group of six travelers. The cost includes accommodations, all local transfers, privately guided excursions, select meals and a digital itinerary, making it an easy-to-book option for those seeking a responsible, thoughtfully curated Norwegian experience.