Starwood Hotels & Resorts has signed an agreement to brand SLS Las Vegas, located on the iconic Las Vegas Strip at Sahara Boulevard, bringing the property’s more than 1,600 guestrooms and suites into the Starwood family under the Tribute Portfolio and W Hotel brands.
“SLS Las Vegas, with some 1,600 rooms, is a milestone addition to Starwood, growing our total footprint worldwide by nearly half a percent with a single signing,” said Adam Aron, interim CEO of Starwood Hotels & Resorts. “This is a prime example of what Tribute Portfolio was created to achieve — leveraging Starwood’s global platform for exceptional independent hotels, while offering Starwood Preferred Guest members and international travelers greater access to sought-after destinations. It also marks the debut of our signature W brand on the Las Vegas Strip, a fitting stage for the distinctive energy and vibrant lifestyle that W Hotels represent.”
With the addition of SLS Las Vegas, Starwood will expand its presence in the Las Vegas market, joining its existing properties: The Westin Las Vegas Hotel, Casino & Spa; The Westin Lake Las Vegas Resort & Spa; Four Points by Sheraton Las Vegas East Flamingo; and Element Las Vegas Summerlin.
The rebranding will integrate SLS Las Vegas into Starwood’s global reservation, loyalty, and marketing systems, offering guests access to Starwood’s amenities, programs, and services while preserving the unique character and independent spirit of the property under the Tribute and W flags.
Travelers can expect a blend of local personality and Starwood standards across the guest experience, from enhanced loyalty benefits for recurring guests to elevated food, beverage, and entertainment options that reflect both the SLS legacy and the distinctive flair of the W brand. This strategic move strengthens Starwood’s footprint on the Strip and provides more choices for visitors seeking both boutique individuality and internationally recognized hospitality standards.