Aruba Tourism Authority has introduced a new interactive tool called The Happiness Builder, designed to let travelers begin their Aruba getaway before they even arrive on the Caribbean island.
According to Michael Beaujon, digital marketing manager for ATA, “The Happiness Builder is a content-rich planning experience where travelers can explore nearly 100 videos featuring adventure, relaxation, romance and cultural activities in Aruba.” Users can choose six favorite clips, add music, personalize a message, and create a custom “Shortcut to Happiness” video itinerary to share with friends and family.
To celebrate the launch in July, everyone who completes their own “Shortcut to Happiness” at aruba.com/shortcuts will be entered for a chance to win a trip to Aruba to experience the Shortcut they created.