Sixt Rent a Car, the premium car rental brand, has opened a new location in San Francisco’s Union Square. The recent launch marks Sixt’s seventh opening this year and its third new site in the Bay Area.
“The Bay Area is a hub for some of today’s most innovative companies, and we aim to reflect that spirit of innovation at Sixt,” said Daniel Florence, COO of Sixt North America. “That approach has helped drive our rapid growth and build our reputation for outstanding service across the U.S.”
Florence added that San Francisco draws many of the country’s brightest minds and sees heavy travel demand, making the city a natural place for the company to expand. He also noted the broader appeal of Northern California: with national parks and scenic destinations close to the Bay Area, many travelers value having a premium vehicle and attentive customer service when exploring the region.
Sixt’s expansion this year has been active across multiple markets. The company opened an upgraded facility at Tampa International Airport, expanded its presence at Phoenix Sky Harbor International Airport, and launched new locations at New York City’s Battery Park, Fort Myers International Airport, San Antonio International Airport and Denver International Airport.
By increasing its footprint in major urban centers and transportation hubs, Sixt continues to focus on providing high-end vehicles and elevated service for both business and leisure travelers. The Union Square location adds another convenient option for visitors and residents in San Francisco seeking luxury rentals and flexible service options.