Le Méridien has partnered with French beauty house La Bouche Rouge to introduce a limited-edition lipstick and an accompanying suite experience, available at participating properties across the United States, Canada, Europe and New Caledonia.
The exclusive lipstick, an elegant French red, debuts on a special “lip service” menu offered in suites and is on offer through September. Each shade on the menu is paired with a bottle of sparkling wine as part of the suite experience, elevating the stay with a refined, celebratory touch.
“There is romance in the journey of travel that is universal — whether business takes you from an overnight flight into a board meeting or an aperitif transitions your day to discover a new destination at night,” said George Fleck, vice president of global brand marketing and management for Le Méridien Hotels & Resorts. “This program aims to inspire travelers to savor these moments in style. Our collaborations with brands like Atelier Doré and La Bouche Rouge, which share our European spirit and effortless approach to living well, reinforce the idea that the signature French lip is as much a mindset as it is a look. We are pleased to bring that mentality to our hotels worldwide.”
Nicolas Gerlier, founder and president of La Bouche Rouge, noted the partnership reflects the brand’s values: “Embracing that certain Parisian elegance is one of our core values at La Bouche Rouge. We are delighted to share this vision with Atelier Doré and Le Méridien Hotels, and to help create a unique, iconic red that complements the hotel’s refined aesthetic.”
The collaboration highlights a blend of hospitality and beauty that emphasizes thoughtful details and sensory experiences. By placing a curated lipstick selection directly in suites, Le Méridien and La Bouche Rouge offer guests an intimate way to engage with the hotel’s European-inspired identity. The limited-edition red and the festive addition of sparkling wine aim to create memorable moments for travelers seeking style and sophistication during their stay.
Available for a limited time at selected Le Méridien locations, the initiative aligns with both brands’ focus on craftsmanship and design. Guests interested in the suite menu and the special lipstick offering should inquire at participating hotels for availability and dates.