Ahead of its 160th anniversary this month, The Langham Hotels and Resorts introduced pink, all‑electric Lucid Air house cars at The Langham, New York, Fifth Avenue, and The Langham, Huntington, Pasadena, Los Angeles. These two properties are the first to offer the Lucid Motors pink house cars, with a wider rollout planned in the coming months.
© Langham Hospitality Group
The Langham brand has a long tradition of embracing technological innovation. Its London hotel was an early pioneer, offering amenities such as air conditioning, hot and cold running water, and hydraulic elevators. Today, The Langham continues to lead with modern cloud systems, next‑generation loyalty programs, and AI‑enabled booking and personalization tools that enhance the guest experience.
“As we prepare to mark 160 years of luxury hospitality and forward‑thinking for The Langham next month, we welcome this chance to highlight the brand’s heritage and innovative spirit,” said Lawrence Ng, senior vice president of Sales & Marketing, Langham Hospitality Group. “Our signature pink Lucid Air house cars both honor The Langham’s past and accelerate its journey to the future.”
The Langham’s signature pink dates back to a 1987 renovation of The Langham London, when restorers found traces of the property’s original pink wallpaper. That discovery inspired the brand to adopt the hue across its identity, from floral arrangements and afternoon tea settings to the new electric house cars, reinforcing a connection between historic charm and contemporary style.