Hertz has expanded its Selezione Italia—its curated Italian collection of cars—with a striking addition: an electric remake of the 1960s Fiat 500 Spiaggina. This modern interpretation preserves the beloved retro silhouette while introducing efficient electric propulsion and contemporary sustainable features, offering travelers a distinctive way to experience Italy behind the wheel.
Developed in collaboration with Garage Italia, the Fiat 500 Jolly Spiaggina Icon-e will become an exclusive option within Hertz Italy’s fleet. The redesign blends classic Italian styling with playful, modern touches: a convertible top, vivid color options, hand-woven seat finishes, updated mirrors and other bespoke vintage-inspired details, all reimagined for an electric platform.
Available from early July, the new Icon-e joins a lineup of Italian models that balance timeless design and modern performance. Hertz Italy emphasizes both style and environmental responsibility by offering iconic cars adapted for today’s eco-conscious drivers.
The Selezione Italia collection highlights Italian automotive craftsmanship and includes a variety of models to suit different tastes, from sporty compacts to luxury sedans and SUVs. The primary lineup features:
- Abarth 595 Competizione e Turismo
- Abarth 124 Spider
- Alfa Romeo Giulia Quadrifoglio
- Alfa Romeo Stelvio
- Alfa Romeo Giulia Veloce
- Alfa Romeo 4C
- Fiat 500 Cabrio
- Fiat 500 Jolly “Spiaggina” Icon-e by Garage Italia
- Fiat 124 Spider
- Maserati Ghibli
- Maserati Levante (including the Hertz Limited Edition)
- Maserati Quattroporte
By combining classic Italian aesthetics with electric mobility, Hertz Italy’s Selezione Italia aims to offer travelers a memorable, responsible driving experience. Whether renting a spirited Abarth, a premium Maserati, or the charming electric Fiat Spiaggina, customers can enjoy authentic Italian style adapted for modern sensibilities.