New research has found a clear connection between open, sustainable tourism and lower levels of conflict and violence. Even though news headlines often highlight terrorism and unrest, many destinations remain safe, and the study suggests a link between peaceful, stable countries and well-developed travel sectors.
“Travel and tourism’s economic impact is now well established and widely recognised, and governments around the world are increasingly looking to the sector to provide livelihoods and jobs,” said David Scowsill of the World Travel and Tourism Council. “However, the benefits of tourism as a force for good, its ability to bring peace, security, and understanding have been harder to quantify … this research now shows that travel and tourism does have a strong link to creating peaceful societies.”
The study analysed 158 countries and examined factors such as corruption, relations with neighbouring states, government functionality, and sustainability. Researchers found that countries with a more developed and sustainable travel industry tend to show higher levels of stability and lower incidence of violence.
Importantly, the research also found that when a country experiences sudden conflict, those with established tourism sectors are often more resilient overall. That resilience may come from diversified local economies, stronger institutions, or international connections sustained through travel and cultural exchange.
The report suggests one possible reason for the connection is exposure: tourism brings people into contact with different cultures, which can foster tolerance and mutual understanding. As the report puts it, “A sustainable tourism sector means a higher level of positive peace,” referring to the attitudes, institutions, and structures that create and sustain peaceful societies.
By promoting sustainable tourism practices—such as community engagement, responsible development, and environmental protection—countries can not only grow economically but also reinforce social cohesion and reduce drivers of conflict. The research reinforces the idea that tourism is not only an economic engine but can also be a meaningful contributor to peacebuilding and long-term stability.