Dubai-based Jumeirah Group has launched Jumeirah Inside, an immersive virtual platform that combines 360-degree video and photography with built-in hotel booking capabilities. Developed in collaboration with Google and accessible via jumeirah.com, the platform represents a first for the hotel industry by letting users explore properties virtually and reserve rooms without leaving the experience.
The virtual journey begins at the iconic Burj Al Arab Jumeirah, featuring 360-degree video, spatial 3D sound and interactive elements. Users can discover detailed content and exclusive perspectives—such as immersive dives into the Talise Spa infinity pool or a guided walkthrough of the Royal Suite. From there, guests can continue exploring any of Jumeirah’s hotels and resorts worldwide. Each 360-degree photo sphere includes informative hotspots, and the experiences are easily shareable on social media.
Designed with mobile and tablet users in mind, Jumeirah Inside lets travelers make reservations at any point during the virtual tour. The platform is available in English, Arabic, German, Russian and Mandarin, ensuring broad accessibility for international guests.
Jumeirah Group operates a portfolio of luxury hotels and resorts across the globe, including properties in Dubai, Abu Dhabi, Kuwait, Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca, Rome, the Maldives and Shanghai.