Etihad Airways has launched a dedicated Twitter account for Gold and Platinum members of its frequent flyer program, Etihad Guest.
The new channel offers a direct online touchpoint for top-tier Etihad Guest members to access exclusive benefits, including privileged content, tailored news and offers, and prioritized 24/7 service in English and Arabic. Members can expect fast responses — with a stated five-minute reply time — and support for retrospective mileage claims.
“We are excited to be the first airline in the world to launch a Twitter account dedicated to its top-tier frequent flyers,” said Elizabeth Selby, Head of Social Media at Etihad Airways. “This channel is designed to enhance the experience of our most valued guests by offering personalized service and a range of unique benefits. It also enables Etihad Airways to run highly focused campaigns and build stronger relationships with its premium audience through meaningful conversations.”
Gold and Platinum members can sign up via email by sending a copy of their Etihad Guest card along with date of birth, postal code and Twitter username. Once verified, members will gain access to the dedicated Twitter support and benefits tailored to their tier.
This initiative reflects Etihad’s emphasis on enhancing customer experience for high-value guests by providing rapid, personalized digital service and curated offers. The dedicated account aims to create a closer, more responsive connection between the airline and its most loyal members while preserving the privileges associated with Gold and Platinum status.