Seoul, the capital of South Korea and home to over 10 million people, is a dynamic metropolis that blends cutting-edge technology, rich cultural traditions, and a taste for luxury. The city offers abundant opportunities for both travelers and business visitors, from bustling markets and innovative architecture to thriving industries in technology and finance. Whether you are planning a leisure trip or a business stay, Seoul delivers memorable experiences and efficient infrastructure.
GETTING THERE
Incheon International Airport sits roughly 35 miles from downtown Seoul and provides multiple convenient options to reach the city center. Airport limousine buses run every 10–30 minutes between about 5:30 a.m. and 10 p.m.; these buses stop at major hotels and attractions, making them a practical choice for travelers with luggage. Taxi service is available from the airport to downtown—standard taxis are typically less expensive while deluxe taxis offer a more comfortable ride at a higher fare. The Airport Railroad connects Incheon to Seoul Station with departures about every 30 minutes; it’s a swift alternative for those wanting to avoid road traffic.
GETTING AROUND
Seoul’s comprehensive metro system links the city and surrounding suburbs, making it easy to reach most neighborhoods and attractions. Frequent visitors should consider a stored-value T-money Card, sold at subway stations, convenience stores, and kiosks; the card is inexpensive and also works for buses and some taxis. The city operates several types of buses—yellow routes serve tourist areas, green buses connect neighborhoods to subway stations, blue buses run cross-town, and red buses travel between cities—offering affordable transit options. Taxis are plentiful; standard taxis follow a metered fare system while black deluxe taxis provide a higher-end service for a premium.
9–5
Dongdaemun Design Plaza
Dongdaemun Design Plaza (DDP), opened in 2014 in Seoul’s fashion district, is a standout venue for conferences and meetings. The complex offers large-capacity conference halls and versatile meeting rooms set against striking futuristic architecture and public art. Its central location places it within easy reach of prominent hotels, making it a convenient option for business gatherings and industry events.
Peninsula at Lotte Hotel Seoul
Peninsula, located inside the Lotte Hotel, is a reliable choice for casual business breakfasts or brunches. The restaurant serves a range of morning options—from light and health-conscious dishes to hearty Korean selections—making it easy to accommodate diverse tastes. Its proximity to many major hotels and business districts makes this spot convenient for meetings and informal networking.
Samwon Garden
Situated in the upscale Gangnam district near Teheranno, Samwon Garden is one of Seoul’s most renowned traditional restaurants. Known for hosting high-profile guests and large groups, it prides itself on spacious dining areas and an extensive menu of Korean classics. The restaurant opens around midday and is a popular choice for business luncheons and formal gatherings.
AFTER 5
Congdu
Housed within the Seoul National Museum of History, Congdu serves traditional Korean cuisine presented with contemporary flair. It’s a welcoming introduction to Korean flavors for newcomers and receives favorable reviews for its thoughtful menus and approachable style.
Jungsik Dang
Jungsik Dang, founded by chef Jung Sik Yim and located in Gangnam, is a leading destination for modern Korean fine dining. The restaurant showcases inventive dishes that reinterpret traditional ingredients and techniques, offering a refined tasting experience suited to special dinners or celebratory business meals.
Yeongdeungpo Times Square
Yeongdeungpo Times Square is one of Seoul’s largest and newest megamalls, combining extensive retail options with hotels, event spaces, and medical facilities. Designed with environmental considerations in mind, the complex emphasizes natural light and green spaces, making it a comfortable spot for shopping, dining, and leisure activities.
RESOURCES
For official visitor information about Seoul, check the city’s tourism resources and local guides to plan attractions, transportation, and cultural experiences tailored to your interests.