The innovative Aloft brand from Starwood Hotels & Resorts has opened in College Station, Texas, marking the brand’s 100th hotel worldwide. Located less than a mile from the Texas A&M University campus, Aloft College Station is the eighth Aloft property in Texas and the first of nine new Aloft hotels planned to open in the state over the next three years.
“Aloft College Station is an ideal fit for this fast-growing area and will appeal to both travelers and locals with its distinctive design aesthetic, dynamic social vibe and live music performances from emerging artists at W XYZ bar,” said Brian McGuinness, senior vice president, specialty select brands, Starwood Hotels & Resorts. “As we reach the 100th hotel milestone globally for the Aloft brand, we look forward to continuing this strong growth momentum in key destinations worldwide.”
The hotel features 105 loft-like guestrooms designed for comfort and flexibility. Signature amenities include an outdoor splash pool, a 24-hour fitness center, and a grab-and-go gourmet food and beverage area. The W XYZ bar offers craft cocktails and live performances as part of the brand’s music series, creating a social hub for guests and local residents alike.
For business and event needs, Aloft College Station provides 1,500 square feet of flexible meeting and event space suitable for small conferences, receptions, and gatherings. The combination of modern design, social programming and convenient amenities positions the property as a contemporary option for visitors to the Texas A&M area.
As Aloft continues expanding in Texas and beyond, the brand emphasizes urban-inspired design, vibrant public spaces and a focus on music and social experiences that appeal to both leisure and business travelers.