Curio – A Collection by Hilton has partnered with singer-songwriter Gavin DeGraw to introduce travelers to fresh perspectives on well-loved destinations. The #CitiesbyCurio with Gavin DeGraw program launches Aug. 28 to coincide with DeGraw’s fall North American tour with Andy Grammer.
Co-created by DeGraw, the Local Guides are available online and spotlight five Curio destinations that the tour will visit later in the season. Each guide is released to match specific tour dates, offering timely recommendations for fans and travelers. The featured cities are Grand Rapids, Mich.; St. Louis, Mo.; Providence, R.I.; Boston, Mass.; and Philadelphia, Pa.
Each guide highlights a Curio property in the destination and provides curated suggestions for local attractions, dining, nightlife and experiences that reveal the city’s character. The content emphasizes authentic local culture and off-the-beaten-path discoveries that help visitors feel like residents rather than tourists.
“Gavin’s passion for exploring local culture makes him an ideal partner to share our cities’ hidden gems with loyal fans and Curio collection guests. As our newest #CitiesbyCurio influencer, he will surely inspire travelers to enjoy the authentic local experiences that define what Curio represents,” said Dianna Vaughan, senior vice president and global head, Curio – A Collection by Hilton.
“Anyone who loves to travel will appreciate Curio’s Local Guides. When I’m on tour, I always look for off-the-beaten-path spots so I can experience the community I’m visiting like a local — whether it’s hitting a dive bar on the outskirts of town or finding a bike-share to get some exercise between gigs,” said DeGraw.
Beyond the online guides, the program includes concert ticket giveaways on Curio’s social channels, a Gavin DeGraw takeover of Curio’s Twitter account and additional fan experiences. Members of Hilton’s loyalty program, HHonors, will also have the chance to bid on exclusive one-on-one opportunities with DeGraw in the Local Guide cities.