Visit the nation’s oldest brewery in Pottsville, Pa., this summer. Yuengling Brewery, listed on the National Register of Historic Places, has unveiled a fresh lineup of seasonal activities, events and promotions for visitors.
Join a free guided tour to learn about the brewery’s long heritage and its brewing traditions. Explore the hand‑dug caves that once served to ferment and store beer long before modern refrigeration, and discover stories spanning Yuengling’s 189‑year history—one of the longest continuous brewing legacies in the United States.
This summer, visitors can take part in social media contests during brew tours. Share your experience with the hashtag #YuenglingBrewTour and tag Yuengling for a chance to win exclusive merchandise. While you’re there, browse the renovated gift shop for brewery apparel, souvenirs and specialty items. Guests who enter the promotion will also be eligible for a meet‑and‑greet opportunity with Martin Guitar owner Chris Martin IV. The winner will be announced on Yuengling’s social channels through Labor Day.
Plan a visit on June 20 to celebrate National American Eagle Day. The brewery will host a live bald eagle presentation featuring an expert handler who will discuss raptor conservation and the eagle’s role as a symbol on the brewery’s label. This up‑close encounter is a memorable highlight for fans and families alike.
Whether you’re a beer enthusiast, a history buff or a family looking for a unique summer outing, Yuengling Brewery offers a mix of historic charm and seasonal entertainment. Free tours, interactive displays and limited‑time promotions make it easy to experience the brewery’s heritage while enjoying new activities designed for visitors of all ages.
Check the brewery’s visitor hours and tour schedule before you go, and arrive prepared to explore the historic grounds, learn about traditional brewing methods and pick up commemorative items from the gift shop. With its deep roots in American brewing history and a lineup of summer events, Yuengling remains a distinct destination for those seeking both education and entertainment this season.