LINE is a premium bus service modeled on the comforts of business-class air travel. Launched by Trailways of New York, an established intercity transit provider, LINE aims to offer a modern, comfortable alternative for travelers seeking convenient ground transportation. The service began last week with routes linking Manhattan to destinations in the Hudson Valley and the Catskill Mountains.
Onboard, a professional attendant welcomes passengers and scans mobile boarding passes to ensure a smooth start to each trip. Riders are offered complimentary snacks and beverages that prioritize health and sustainability. Each vehicle is equipped with onboard entertainment systems and WiFi, providing access to music, movies, TV shows, and other digital content for a relaxed and enjoyable journey.
“We realized that customers wanted a better way to travel,” said Alexander Berardi, director of marketing and business development at Trailways of New York. He explained that LINE was inspired by premium bus services such as the Hampton Jitney Ambassador service, but designed to raise the bar even further for modern travelers heading out on day trips or vacations. As Americans increasingly adopt European attitudes toward travel and environmental responsibility, many are looking for ways to reduce their carbon footprint without sacrificing comfort. LINE positions itself as a solution that makes mass transit more attractive by combining environmental responsibility with thoughtful innovation.
By emphasizing cleaner, more appealing ground transportation, LINE hopes to shift how people perceive bus travel—moving it away from being merely functional to being a preferable, eco-conscious choice for short- and medium-distance trips. With attentive service, upgraded amenities, and sustainable offerings, the company aims to demonstrate that better transit choices can support cleaner air, a healthier planet, and a more enjoyable travel experience.