By 2021, a new The Ritz-Carlton property will rise in the heart of a vibrant luxury hotel district of New York City known as “NoMad,” an area just north of Madison Square Park.
Announced by Marriott International, the development will create a 250-room hotel with 16 private residences on the corner of Broadway and 28th Street. The project, valued at approximately $500 million, is being developed in partnership with Flag Luxury Group and will be realized by noted architects and interior designers. The building will offer The Ritz-Carlton’s full suite of upscale amenities, including a signature spa, upscale dining venues and a rooftop bar that provides sweeping views of Manhattan.
Located in what was once a lively music district, the new Ritz-Carlton will join a growing collection of boutique and luxury hotels in the neighborhood. NoMad has evolved into a destination for fine dining, upscale shopping, wellness experiences and cultural attractions, and the addition of this property is expected to strengthen the area’s reputation as a premier hospitality corridor between Sixth and Lexington avenues.
The development aims to blend the brand’s tradition of refined service with contemporary design and modern comforts. Guests and residents can expect curated public spaces, private amenities for residents, and thoughtful attention to detail throughout the property. With a mix of transient accommodations and long-term residences, the building seeks to appeal to travelers, city visitors and individuals seeking a luxury urban home.
Dining will be a focal point of the hotel experience, with plans for multiple food-and-beverage outlets that can support both intimate meals and larger social gatherings. The rooftop bar is positioned to become a signature element, offering a scenic perch for guests to enjoy city views, cocktails and seasonal programming. Wellness offerings centered around the spa will emphasize relaxation and restorative treatments consistent with the brand’s standards.
The location at Broadway and 28th Street places the hotel within easy reach of Madison Square Park, notable retail corridors and a variety of cultural venues. This spot in NoMad benefits from strong pedestrian traffic and a diverse mix of restaurants, galleries and specialty shops, which together create an appealing urban environment for both visitors and residents.
As part of a broader trend in the neighborhood, the new property follows other high-profile additions such as Ace Hotel and several boutique operations that have redefined NoMad’s character. Together, these hotels have helped transform the district into a hospitality hub that supports independent restaurants, wellness studios and destination retail, enhancing the neighborhood’s appeal to travelers seeking a distinctive, design-driven city stay.
With a substantial investment and high-quality design, the Ritz-Carlton at Broadway and 28th Street is poised to become a notable addition to Manhattan’s luxury hotel scene. The combination of residential units, extensive guest amenities and a prime location within NoMad aims to deliver an elevated, convenient base for experiencing the city—whether for short visits or extended stays.
By integrating signature services, sophisticated interiors and thoughtfully programmed public spaces, the property intends to uphold the Ritz-Carlton reputation while contributing to the continued evolution of NoMad as a premier destination for hospitality, dining and urban living.