Starwood Hotels & Resorts has strengthened its presence in Germany with the addition of the Sheraton Berlin Grand Hotel Esplanade. Previously known as the Grand Hotel Esplanade, this prominent 394-room property sits within easy reach of the Kurfürstendamm shopping boulevard and the Potsdamer Platz entertainment and cultural district, making it well placed for both leisure and business travelers.
The Sheraton Berlin Grand Hotel Esplanade combines historic charm with contemporary comfort. Guest rooms are designed to meet the needs of modern travelers, offering comfortable bedding, practical workspaces and amenities that support both relaxation and productivity. The hotel’s public areas have been developed to provide a welcoming atmosphere, from a light-filled lobby to comfortable lounges where guests can meet or unwind.
Dining options at the hotel reflect a variety of tastes. There is an all-day dining restaurant that serves breakfast, lunch and dinner with a broad menu suitable for families, business guests and tourists. A separate German-specialty restaurant offers regional cuisine prepared with local ingredients, allowing guests to experience authentic flavors of the area. For a more intimate bar experience, the hotel houses Harry’s New York Bar and an additional lobby bar, both designed for relaxed socializing and light beverages.
Wellness and event facilities are important features of the Sheraton Berlin Grand Hotel Esplanade. The property includes an indoor swimming pool where guests can exercise or relax, and a fitness area with equipment for cardiovascular and strength training. Business travelers and event planners will find 12 flexible meeting rooms that can accommodate a range of functions, from small board meetings to medium-sized conferences and private events. The hotel’s meeting facilities are supported by modern audiovisual equipment and professional event services to assist with planning and execution.
This signing further expands Starwood’s portfolio in Germany. At the time of the announcement, Starwood operated 26 hotels across the country, representing six of the company’s nine lifestyle brands: The Luxury Collection, Sheraton, Westin, Le Méridien, Four Points by Sheraton and Element. That mix of brands provides a range of options for travelers seeking luxury, full-service comfort, lifestyle design and select-service value.
The location of the Sheraton Berlin Grand Hotel Esplanade offers convenient access to Berlin’s cultural attractions, shopping and business districts. Kurfürstendamm, famous for its shops, cafés and historic sites, is a short distance away, while Potsdamer Platz provides theaters, cinemas, restaurants and modern urban developments. Proximity to public transportation links makes it easy for guests to explore other parts of the city, visit museums and attend meetings.
By integrating the Sheraton Berlin Grand Hotel Esplanade into its portfolio, Starwood aims to serve a broad cross-section of travelers visiting Germany—domestic guests, international tourists and business visitors—by delivering consistent service standards and branded amenities. The hotel is positioned to benefit from Berlin’s steady flow of visitors and the city’s role as a major European destination for culture, commerce and conferences.
Overall, the Sheraton Berlin Grand Hotel Esplanade adds capacity and variety to Starwood’s German operations while offering guests a combination of convenient location, multiple dining choices, event capabilities and leisure amenities. The property aligns with Starwood’s strategy of expanding its branded presence in key urban markets across Europe.