To create a more user-friendly experience, Sheraton Hotels & Resorts launched a redesigned website that features a cleaner visual identity, richer content and improved functionality. This update represents the first phase of a broader brand repositioning and supports Sheraton 2020, a strategic 10-point plan to reinforce Sheraton’s position as a leading global hotel brand.
“A compelling and enriched digital presence is essential to engage travelers worldwide,” said Adam Aron, interim CEO of Starwood Hotels & Resorts. “With millions of annual visitors, Sheraton.com is the ideal place to introduce the refreshed visual identity as we renew attention on Starwood’s largest and most international brand.”
The redesign introduces a refined logo, sharper typography and bold backgrounds with a sophisticated color palette that reflect Sheraton’s heritage and elevated positioning. The site is built on a flexible, modular framework and offers an intuitive layout optimized for desktop, tablet and mobile devices. Key improvements focus on simplifying the booking experience, with enhanced reservation tools, clearer search options, dynamic imagery and concise property information.
Visitors will notice a more streamlined Find Reservation flow, accessible Search Again menus and updated maps that present hotel details in a straightforward, user-focused way. The redesign also emphasizes engaging visual storytelling and up-to-date content to help travelers make informed decisions quickly.
By combining refreshed visual elements with performance-focused features, the new website aims to deliver a smoother browsing and booking experience across devices while highlighting Sheraton’s global presence and hospitality legacy.