The Ritz-Carlton New York, Central Park has introduced a new signature scent, 50 Central Park, alongside refreshed hotel experiences designed to engage the senses.
Created in collaboration with luxury fragrance house Antica Farmacista and named for the hotel’s Central Park South address, 50 Central Park captures the park’s essence. The fragrance blends notes of elderflower, mountain mint and ripe strawberries to evoke a fresh, floral and slightly fruity aroma that complements the hotel’s urban garden setting.
“We are delighted to introduce our new signature scent,” said Winfred van Workum, general manager, The Ritz-Carlton New York, Central Park. “From the moment our guest arrives, 50 Central Park captures the splendor of our urban oasis, delicately lingering throughout the hotel and inviting guests to immerse themselves further to our iconic front garden both outside and within the walls of our hotel.”
La Prairie Spa, the brand’s first spa in the United States, has added two signature treatments that incorporate the new scent. The 90-minute 50 Central Park Ritual Massage uses the fragrance’s essential oils to promote deep relaxation and a calming atmosphere. The 75-minute 50 Central Park Signature Pedicure features an aromatic foot soak and exfoliation, extending the spa experience with the same soothing notes found in the scent.
Guests can also experience the fragrance in The Star Lounge, where a new signature cocktail inspired by 50 Central Park is available. The cocktail combines Bombay Sapphire Gin, Veen Acai Vodka, St. Germain and lime juice for a refreshing drink that echoes the scent’s floral and fruity profile.
For those who wish to bring the hotel’s aroma home, a selection of 50 Central Park products is offered for purchase. The collection includes candles, room sprays and reed diffusers crafted to recreate the hotel’s signature scent in private spaces.
By integrating 50 Central Park across its public spaces, spa offerings and bar menu, The Ritz-Carlton New York, Central Park creates a cohesive sensory identity that highlights its connection to the adjacent park and enhances the guest experience throughout the property.