Preferred Hotels & Resorts has added a new search feature to its website that lets travelers tailor their hotel discovery to personal tastes and travel goals. Introduced as part of the brand’s broader rebranding in early March, this tool helps guests find properties that match their interests, preferred settings and desired experiences.
The enhanced search lets visitors filter the portfolio using a clear, clickable menu curated by the brand’s travel experts. Filters cover hotel setting (beach, lake, mountain and more), amenities, interests (culinary, honeymoon, LGBT, etc.), style (hip, eco-friendly and similar descriptors), family-friendly options and activities. By combining these filters, travelers can quickly identify hotels that align with their priorities and plan trips that reflect the experience they want.
Examples of curated experiences available through the site include:
Adventure: Independent hotels that blend comfortable luxury with access to nature and outdoor activities, such as the historic Hotel Waldhaus Sils in Switzerland.
Cosmopolitan: City properties that emphasize design, lively bars and creative dining—places with striking lobbies, signature cocktails and contemporary style, like Vienna’s Hotel Sans Souci.
Get Away From It All: Tranquil retreats in natural surroundings—beach, lake or mountain—where uninterrupted relaxation is the focus, such as The Annabelle in Cyprus.
Bleisure: Hotels designed for the business traveler who wants leisure options too. The Connect Collection—featuring more than 100 properties with business services, fitness facilities and modern technology—includes options like Hotel Mayfair in Paris.
Jet-Set Families: Properties that cater to families with tailored services for all ages, part of the Preferred Family program, for example Casa Dorada Los Cabos Resort and Spa.
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 hotels, resorts, residences and groups across 85 countries. Each member property adheres to high standards of quality and service, and guests can benefit from the iPrefer loyalty program and other traveler advantages when booking through the brand.