The new luxury brand from Palladium Hotel Group, BLESS Collection Hotels, is now accepting reservations for its first property, opening in January. BLESS Hotel Madrid will embody the brand’s vision of “hedonist luxury,” focusing on elevated, sensory-driven stays.
The brand draws inspiration from Epicurus, the ancient Greek philosopher and founder of Epicureanism, shaping experiences that prioritize pleasure, comfort, and mindful enjoyment.
One of the signature offerings is BATHOLOGY, a curated bathing ritual led by a personal butler. This experience is designed to promote physical relaxation, mental clarity, and a sense of well-being. Guests can choose from a daily selection of specialty soaps and bath salts tailored to their mood and preferences.
Complementing that is BLESSEDBED, a customizable sleep program that allows guests to select options from both a pillow menu and a bed linen menu, ensuring a personalized and restorative night’s sleep.
BLESS Hotel Madrid will present a full calendar of cultural programming that reflects the city’s creative scene. Events will range from fashion presentations and art exhibitions to live music and pop-up performances. Many activities will be centered in MUSE, a boulevard-style area open to guests and locals alike, offering curated retail, entertainment, cafés, and artisanal shops.
Dining at the hotel includes Fetén, an elegant bar featuring a retro-style bowling alley that blends leisure and socializing, and ETXEKO, the hotel’s signature restaurant, which will be led by a notable chef and promises a refined culinary experience.