The popular Las Vegas slogan, “What Happens Here, Stays Here,” is being brought to a beer bottle. This weekend, Las Vegas will introduce a limited-edition #WHHSH Beer at a music and arts festival near Palm Springs, California.
#WHHSH Beer is the first product in a new line of branded items designed to extend the Las Vegas experience beyond the city. These signature products give fans a tangible way to connect with the Vegas brand and help introduce it to new audiences. The WHHSH marketing campaign, launched in 2002, remains one of the world’s most recognizable and enduring tourism slogans.
Tenaya Creek Brewery, based in Las Vegas, crafted the #WHHSH Beer. The pale ale is easy-drinking, with subtle citrus and pine notes and a clean finish. It will be available exclusively at select Las Vegas-sponsored events.
“#WHHSH Beer captures the energy and excitement of Las Vegas,” said Cathy Tull, senior vice president of marketing at the Las Vegas Convention and Visitors Authority. “We’re excited to see the Las Vegas brand evolve and expand through these signature #WHHSH products.”