What Is Iberia’s Growth Strategy In The United States?
The United States is Iberia’s most important overseas market and a central focus of the carrier’s growth plans for 2011. This year Iberia will offer nearly 1.2 million seats between Europe and the U.S., accounting for about one quarter of its long‑haul capacity. That represents a 13 percent increase in available seats compared with 2010. Growth is driven in part by two new routes launched in late March — Los Angeles–Madrid and Miami–Barcelona, each operating three times weekly — in addition to increased capacity to Madrid from existing U.S. gateways including New York, Chicago, Boston and Miami. From Madrid, Iberia connects to an extensive network across Spain (37 destinations), Europe (38 cities), Africa and the Middle East.
What Was The Process Behind Choosing Los Angeles–Madrid And Miami–Barcelona As The Next Flight Routes?
Service to the U.S. West Coast has long been part of Iberia’s network strategy. The recently established trans‑Atlantic joint business with American Airlines and British Airways provided the commercial framework and distribution strength to make those flights viable. Joint sales efforts, expanded codeshare opportunities and coordinated schedules among the three carriers help improve connectivity and support demand. Miami–Barcelona was selected because of the strong ties between Miami and the Spanish community, sustained historically by the Miami–Madrid service that began in 1975. Both routes align with market demand and Iberia’s goal of strengthening its presence across key U.S. gateways.
What Can The Premium Traveler Look Forward To When Traveling On Iberia?
Premium passengers can expect a modern, comfortable onboard product and a wide range of destination options. Iberia has upgraded its long‑haul Business Plus cabins with seats that convert into fully flat beds and increased pitch to more than 86 inches between rows, improving personal comfort and privacy. The airline is also recognized for its wine selection — several labels have earned Wines on the Wing awards from Global Traveler — and for Mediterranean‑influenced meal service that together enhance the dining experience. From U.S. gateways, premium travelers benefit from seamless connections through Madrid to major European and regional destinations, making Iberia a convenient choice for trans‑Atlantic business and leisure travel.
Tell Us About Your Career In The Aviation Industry.
I entered the aviation industry after graduating from college in 1992 and joined Iberia in 1999 as national corporate sales director, where I led the airline’s largest commercial restructuring. In 2003 I became general manager responsible for designing and executing Iberia’s commercial strategy in the United States. Guiding the U.S. operation has been a demanding but rewarding challenge; I rely on a dedicated team and strong internal collaboration. Today, Iberia’s U.S. operation is among the most efficient and strategically important components of the carrier’s global network.