Enterprise Holdings has announced the expansion of its services into Armenia, with plans to begin operations in neighboring Georgia soon. In partnership with franchisee TravelCar, the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands will be available to customers at Yerevan and Zvartnots International Airport, the country’s primary gateway.
Over the coming year, Enterprise and TravelCar plan to open additional rental locations across Armenia and in Tbilisi, including a presence at Tbilisi International Airport. These new sites are intended to improve access for both leisure and business travelers throughout the region.
“Enterprise and TravelCar are well aligned in their commitment to delivering outstanding customer service,” said Arsen Sukiasyan, general manager of TravelCar. “Both companies share an entrepreneurial spirit, and we look forward to continuing that tradition of excellence as we expand across Armenia and Georgia.”
The launch in Armenia and the planned expansion into Georgia are part of Enterprise Holdings’ wider strategy to grow its footprint in Europe and the Middle East, regions where its brands already operate in more than 40 countries.
“Our growth in Europe and the Middle East demonstrates the global strength and recognition of our brands,” said Peter Smith, vice president at Enterprise Holdings. “This partnership in Armenia and Georgia reflects our commitment to ensuring that loyal leisure and corporate customers receive the consistent, high-quality service they expect from Enterprise, National and Alamo, wherever they travel.”