Asian hospitality company Dusit International has unveiled a new luxury resort brand, Dusit Devarana, designed to deliver distinctive, multisensory guest experiences. The brand emphasizes immersive design and highly personalized service, aiming to engage all senses rather than focusing solely on visual aesthetics. Gerrit Kruger, director of branding and loyalty marketing at Dusit International, explained that Dusit Devarana is intended for travelers seeking service that consistently goes above and beyond conventional expectations.
Dusit International conducted the soft opening of its first Dusit Devarana property, Dusit Devarana New Delhi, earlier this year. The urban resort, situated in the heart of Gurgaon, offers tailored, high-touch amenities including personal Lifestyle Executives who serve as dedicated concierges and executive assistants for guests throughout their stay. This personalized service model is central to the brand’s positioning as a luxury resort that blends thoughtful design with refined hospitality.
Dusit International plans to expand the Dusit Devarana brand across the region. Upcoming projects include Dusit Devarana Dianchi Lake in Kunming, China, along with additional developments in Hainan, China, and Jaipur, India. These future openings reflect the company’s strategy to grow its luxury resort portfolio in carefully chosen destinations that align with the brand’s focus on immersive experiences, authentic local touches, and elevated guest service.
By combining culturally resonant design elements with attentive, anticipatory service, Dusit Devarana aims to create memorable stays for discerning travelers. The brand’s rollout builds on Dusit International’s longstanding presence in Asian hospitality while introducing a distinct resort concept tailored for guests who prioritize both sensory richness and personalized care.