Crystal Cruises is returning to television with its first ad campaign since 2004, aimed at promoting its expanding portfolio of luxury travel experiences. Two 60-second commercials showcase the award-winning ocean voyages and the recently launched Crystal River Cruises.
The new commercials are intended to introduce the full range of Crystal experiences to travelers who may be unfamiliar with the brand.
“Our guests are inquisitive, savvy individuals who remain engaged in the current state of affairs, nationally and worldwide, and we see a wonderful opportunity to showcase the wonderful Crystal Experiences that await them beyond the debates of the season,” says Edie Rodriguez, chief executive officer and president of Crystal. “The past year has been packed with firsts for Crystal, as we expand our experiences to meet and exceed the interests of a broader audience of discerning travelers. We are thrilled to share these experiences on a larger platform, and provide a visual glimpse into the internationally acclaimed world of All Things Crystal.”
The Crystal Cruises spots focus on the world-class onboard experience, emphasizing fine dining, expansive public areas, attentive butler service and a luxurious spa. Cinematic aerial footage highlights sought-after destinations visited on ocean voyages, including dramatic regions such as the Northwest Passage and scenic stretches of South America.
The Crystal River Cruises commercial emphasizes refined onboard amenities that distinguish it as a leading luxury river cruise line. The creative highlights intimate public spaces, curated dining, and a level of personalized service designed for discerning travelers seeking a high-end river cruising experience.
Both campaigns reinforce Crystal’s emphasis on an all-exclusive, all-inclusive approach. They underscore the brand’s commitment to delivering superlative onboard amenities and signature experiences that are unique to Crystal.
By returning to television with polished, visually rich advertising, Crystal aims to reach a wider audience and invite potential guests to discover the distinct lifestyle and service that define the Crystal portfolio of ocean and river journeys.