Name: Beverly Nicholson-Doty
Title: Commissioner
Company, city: Department of Tourism; U.S. Virgin Islands
Number of employees: 24, with contractors and representatives across the United States and Denmark
Recent project: We commemorated our centennial in 2017 with a curated program of events, festivities and community celebrations surrounding the anniversary.
First job: In ninth grade I joined a program to learn pottery, a creative initiative designed to improve focus and productivity.
Little-known fact about you: I love the water; the Caribbean Sea has a restorative power that never fails me.
YOUR BUSINESS
What innovations/initiatives do you foresee in the industry over the next years?
The tourism industry will increasingly embrace a “think globally, act locally” approach that prioritizes authentic experiences over material accumulation. Planners and operators who focus on storytelling, cultural exchange and meaningful connections will succeed. Expect more bespoke itineraries, community-driven experiences and partnerships that highlight local artisans, culinary traditions and sustainable practices to leave visitors feeling enriched and connected.
Best career advice you’ve received: A former boss advised me to always check what you expect. Empower your team and give them space to deliver, but make consistent checks to ensure goals are met and quality remains high.
What advice would you give someone starting out in the field?
Be patient and passionate. Travel and tourism is a long-term journey—embrace each experience and learn from it. When you have fewer responsibilities, seize opportunities to gain diverse experiences, build relationships and refine your skills. Enthusiasm and persistence will carry you far.
BEVERLY NICHOLSON-DOTY AS A TRAVELER
Favorite travel memory or story:
On a visit to another Caribbean island I encountered an unshod man delivering a lecture at a revered site. Though humble in appearance, he was a world-renowned scholar of history and culture, and his passion and accessibility left a lasting impression. That encounter remains a reminder of the value of personal connection and learning directly from local voices.
One travel tip you cannot live without:
Pack light—most of what you think you need you won’t use. When buying souvenirs, choose items you genuinely love; that way each purchase becomes a meaningful memento rather than clutter.
Best advice for business travelers:
Do your homework. Respect the culture and customs of the places you visit by taking time to learn about them in advance. That preparation earns respect from hosts and leads to more productive, enjoyable interactions.
ABOUT DEPARTMENT OF TOURISM, U.S. VIRGIN ISLANDS
What can premium travelers expect from a visit to the U.S.V.I.?
The U.S. Virgin Islands—St. Croix, St. John and St. Thomas—offer a broad spectrum of experiences, from tranquil relaxation to adventurous pursuits. Visitors can enjoy excellent dining, distinctive shopping, a range of luxury and boutique accommodations, and stunning beaches. For U.S. citizens, travel is simplified since passports are not required, and nonstop flights from major U.S. cities make the U.S.V.I. an accessible and convenient Caribbean destination.
Tell our readers about events in the U.S.V.I. to look forward to in 2017.
The calendar features diverse festivals and cultural gatherings: Agrifest, the Agriculture and Food Fair on St. Croix (Feb. 18–20); the St. Thomas Regatta, the “Crown Jewel” of Caribbean sailing (March 24–26); and the 100th anniversary of Transfer Day on March 31, commemorating the islands’ transfer from Denmark to the United States. Culinary events such as the St. Croix Food and Wine Experience and A Taste of St. Croix (April 6–10) highlight local chefs, fishermen and farmers. The 65th St. Thomas Carnival offers nightly music, food and colorful parades, while the month-long St. John Carnival celebrates heritage with pageants, concerts and sporting events. Emancipation Day programs and Fourth of July fireworks add to summer traditions. In the autumn, Restaurant Week – Dine VI showcases local cuisine across all three islands, and the Crucian Christmas Festival in December/January brings pageantry, music and community celebrations.
What are the can’t-miss activities and sights in the U.S.V.I.?
Visit Estate Whim Museum on St. Croix to experience a living museum of Crucian culture, including crafts, music and long-held traditions. Explore the underwater snorkel trail at Trunk Bay, St. John, where marked paths guide visitors through vibrant marine life. On St. Thomas, the historic synagogue—with its sand-covered floor—offers a unique window into the islands’ diverse heritage as the second-oldest synagogue in the Western Hemisphere.