Holland America Line has expanded its onboard entertainment by introducing the game show brand Deal or No Deal across nine ships. The production is powered by TimePlay, an entertainment software company whose adaptable format and recognizable brand already appear on more than 85 vessels worldwide.
“We’re excited to add this program to our lineup and we look forward to guests enjoying this interactive game,” said Daniel Materassi, senior vice president of guest commerce at Holland America Line.
© Deal or No Deal
This lively, hosted show brings contestants on stage to negotiate for cash prizes while the audience plays along for additional chances to win. Prizes vary and can include items such as a complimentary cruise. Depending on the ship, Deal or No Deal is scheduled once or twice per sailing and is presented on either the World Stage or in the Rolling Stone Lounge.
“With the growing demand for entertainment options, Deal or No Deal is a perfect addition to Holland America’s offerings,” said Aaron Silverberg, senior vice president of Entertainment at TimePlay.
TimePlay’s platform engages audiences with interactive games including bingo, trivia and Wheel of Fortune, connecting passengers’ phones to a central screen so they can compete in real time. The system is designed to be flexible for different venues and audience sizes, helping cruise lines expand their live entertainment options while encouraging guest participation.
By adding an established, interactive game show like Deal or No Deal, Holland America strengthens its lineup of immersive activities that appeal to a broad range of guests. The program complements existing offerings and provides an energetic, shared experience that can enhance evenings onboard. With TimePlay’s technology, the show creates a dynamic atmosphere where both contestants and the audience are actively involved, increasing engagement and creating memorable moments throughout the cruise.