THE PLAZA, located in Seoul, South Korea, and part of Hanwha Hotels & Resorts, has joined the Autograph Collection by Marriott International, a global portfolio of independently spirited hotels chosen for their distinctive character and thoughtful details. This addition marks the Autograph Collection’s first property in South Korea. As a member, THE PLAZA gains access to Marriott’s global sales and marketing channels, the Marriott Rewards loyalty program, and Marriott’s operational expertise.
Situated near many of South Korea’s historic landmarks and key business and financial districts, THE PLAZA offers convenient access for both leisure and business travelers. The hotel’s 410 rooms and suites feature interiors and furnishings designed by Italian architect and designer Guido Ciompi, who emphasized the use of environmentally friendly materials and a refined contemporary aesthetic. For events and meetings, THE PLAZA provides versatile on-site facilities, including nine banquet halls, a Grand Ballroom, and Xystum House on the 22nd floor, all supported by professional event services. The hotel’s restaurants and bars are curated to meet the culinary standards associated with the Autograph Collection.
Craig Smith, president and managing director of Marriott International, noted that the Autograph Collection is rapidly expanding across Asia. He said THE PLAZA’s longstanding heritage, prime location, and commitment to quality service allow guests to experience Seoul’s charm with style, aligning well with the Autograph Collection’s promise of memorable, original stays.
Guest services at THE PLAZA include comprehensive concierge support available throughout the property, from arrival areas to banquet halls and dining venues. The hotel provides personalized service before, during, and after each stay, and guests can submit special requests when booking via an e-concierge service to ensure tailored arrangements.
Shim Kyung Seob, CEO of Hanwha Hotels & Resorts, expressed enthusiasm about the partnership, highlighting the benefits of combining Marriott International’s global marketing and sales reach with THE PLAZA’s strong local brand and heritage. He added that the collaboration is a meaningful milestone as the hotel approaches its 40th anniversary next year.