The Virgin brand made history this week with the opening of its first hotel, Virgin Hotels Chicago. The property introduces a distinctive two-chamber room layout that separates the sleeping and lounging functions: each guest room is divided into a dressing area and a lounge by a sliding door. Room features include a full vanity, an extra-large shower with a bench, dual closets, a mini refrigerator, an LG Smart TV, plentiful outlets near the bed for charging devices, and Virgin Hotels’ patent-pending ergonomic bed designed for comfort.
“It’s been a long-held dream to create beautiful, comfortable, fun hotels that give guests what they want and need while being gentle on their wallets,” said Richard Branson, founder of the Virgin Group. “I’m tremendously proud of the Virgin Hotels team, and I look forward to welcoming our fans and spending more time in Chicago.”
From the start, the brand prioritized removing common hotel fees and streamlining the guest experience so visitors feel that Virgin Hotels is their place in the city. The hotel provides complimentary unlimited-bandwidth WiFi and has eliminated many typical charges, including early check-in fees, late check-out fees, room service delivery charges, business center transaction fees and other add-ons often criticized by business travelers.
Virgin Hotels Chicago occupies a prominent spot in the heart of Chicago’s Loop district, housed in the historic Old Dearborn Bank Building at 203 N. Wabash Avenue. This 26-story Art Deco landmark contains 250 guestrooms, among them 40 one-bedroom suites and two penthouse suites, blending historic character with modern amenities.
The property’s design and amenity choices reflect Virgin’s aim to offer a thoughtful balance of style, functionality and value. Public spaces and guest rooms were planned to support both leisure and business travel: flexible layouts, ample power access, reliable high-speed connectivity and streamlined services reduce friction during a stay. The two-chamber room concept in particular addresses privacy and usability by giving guests distinct areas to dress, work, relax and sleep without feeling cramped.
Beyond guestrooms, the hotel’s location in the Loop places guests within easy reach of Chicago’s cultural institutions, dining scene and business centers. The building’s landmark status and Art Deco architecture provide a storied backdrop for contemporary interiors and amenities, preserving character while updating the guest experience for modern travelers.
Virgin Hotels Chicago is positioned to appeal to travelers who value thoughtful design, transparent pricing and modern conveniences. By removing many common fees and offering an ergonomically focused bed, generous in-room amenities and unlimited WiFi, the hotel aims to create a comfortable and straightforward stay that aligns with Virgin’s broader hospitality vision.