The season of lights shines brighter this year with David Yurman’s new holiday campaign, which marks a departure from the brand’s signature black-and-white aesthetic by introducing color for the first time.
“We wanted the imagery and the introduction of color to evoke joy, lightness and life. It had to have a spirit of playfulness yet sophistication, and signal empowerment and confidence. The layering of jewelry and the distinct style speak to our unconventional perspective and personality,” said Sybil Yurman, co-founder of David Yurman.
This colorful campaign highlights vibrant, finely crafted pieces that add instant polish to any jewelry rotation. Stylist Carlyne Cerf de Dudzeele layered pavé gemstone designs and 18-karat gold pieces on models Anna Ewers and Kate Moss, demonstrating how bold color and refined craftsmanship can work together to create a modern, wearable look.
Inspired by the energy and creativity of Downtown New York, the Petite Pavé Collection features elegant pieces set with pavé diamonds and sapphires designed to capture the city’s nighttime sparkle. The collection encourages mixing and stacking: rings are offered in blue sapphire and pink sapphire options at $850 each, and matching earrings are available for $1,050 a pair. Coordinating bracelets are $975 each, while necklaces are priced at $850 each.
For the warm, gold tones seen on Kate Moss, the Cable Classics Collection showcases David Yurman’s signature cable motifs in luxurious metal and stone combinations. The Cable Spira Bracelet is a standout stackable piece available in multiple finishes: 18-karat rose gold with pavé diamonds at $4,900; 18-karat yellow gold at $3,800; sterling silver with pavé diamonds at $1,500; and a mixed sterling silver with 18-karat yellow gold option at $575.
David Yurman’s collections are available through the brand’s authorized network, with retail presence across 42 locations in the United States and France, and more than 362 points of sale worldwide, including select fine jewelry and timepiece retailers.
If you’re seeking seasonal pieces that combine color, craftsmanship and timeless design, this holiday campaign is a fresh, uplifting take on luxury jewelry from an established maison.