NoMo SoHo and its owner, real estate and investment firm Sapir Corp Ltd., recently introduced a curated NFT program, making NoMo SoHo the first hotel in the United States to allow guests to book stays using blockchain technology.
Sapir Corp, owner of NoMo SoHo, partnered with SolidBlock, a real estate tokenization platform, to launch a limited series of NFT offers. These NFTs let guests secure special member rates and added perks without committing to specific travel dates.
© NoMo SoHo
Using SolidBlock’s technology, Sapir is issuing “NFTstays” — curated NFTs bundled with three- to six-night stays at NoMo SoHo. Buyers of these bundles gain access to preferred room rates and other exclusive benefits. Each NFT features a recognizable element of the hotel, such as the Lovewall in NoMo Kitchen or The Tunnel of Love, the hotel’s signature archway at the main entrance.
“We’re incredibly proud to be the country’s first hotel to helm this new frontier,” said Alex Sapir, chairman of Sapir Corp Ltd. “Our NFT offerings will give NoMo SoHo a competitive edge and, more importantly, flexibility for our discerning guests. As demand for digital assets and digital currency grows worldwide, we continue to lead. Through our partnership with SolidBlock, we are modernizing our practices to better serve tech-savvy audiences and prepare for the future of real estate, just as we did with record-breaking sales at Arte in Surfside.”
The limited NFT collection provides an alternative way to book travel that emphasizes flexibility, collectible value and direct access to exclusive hotel pricing. By combining hospitality with blockchain-based ownership, NoMo SoHo aims to attract guests who value both design-driven experiences and innovative booking options.
Early adopters can purchase these NFT bundles to lock in member-level rates and redeem stays without a fixed date, subject to availability and the terms associated with each token. As hotels and real estate companies explore blockchain applications, programs like this illustrate how digital tokens can create new loyalty and access models within the hospitality sector.
NoMo SoHo’s launch of NFTstays positions the property at the intersection of hospitality and technology, offering a novel booking path while maintaining the hotel’s commitment to design, service and unique guest experiences.