The world’s first FENDI beach club has opened at Puente Romano Beach Resort. The resort’s former Chiringuito Beach Club has been fully redesigned with vibrant colors, bold prints and signature stripes that echo FENDI’s collections. This summer the resort also features a FENDI pop-up boutique, located near the new FENDI Puerto Banús flagship store.
© Puente Romano Beach Resort
The concept draws on FENDI’s Astrology Summer Capsule Collection, and the design influence is evident across every detail: furniture, cushions and textiles all reflect the collection’s motifs. Tables are set with FENDI red-and-white striped placemats and tableware embellished with zodiac symbols, creating a cohesive and playful dining experience.
“We cannot think of a better way to welcome summer than with our new beach club,” said Gonzalo Rodriquez, general manager of Puente Romano Beach Resort. “It’s a pleasure and an honor to collaborate with FENDI.”
© Puente Romano Beach Resort
On the beachfront in front of Chiringuito, FENDI has installed cabanas and open-air lounges furnished with daybeds and beach chairs. The seating areas are styled with red and yellow cushions and soft, beige beach rugs, offering comfortable, sun-ready spaces for guests. The adjacent pop-up store stocks pieces from the Astrology Collection alongside FENDI staples such as the Peekaboo and Baguette bags.
The FENDI beach club at Puente Romano Beach Resort is open daily through the end of September 2023, providing a seasonal destination that blends luxury hospitality with fashion-house flair.