Airlines worldwide are cutting back on complimentary services as they seek to offer lower fares and appeal to a wider range of travelers. In response to rising costs and growing competition from low-cost carriers, several carriers have reduced or removed amenities that were once standard, including in-flight entertainment, complimentary pillows and earplugs, and free onboard meals.
British Airways has joined this trend, modifying its long-haul catering. On flights lasting seven hours or more, the airline continues to provide an initial meal, but the former second meal has been replaced with a small candy bar. This change shifts the emphasis from a full second serving to a light, sweet refreshment intended as a brief energy boost.
In addition, the airline has partnered with the UK supermarket chain Waitrose to offer sandwiches and other items for purchase onboard instead of offering a complimentary second meal. Larger network carriers like British Airways are adopting these practices to keep fares competitive with budget airlines that have long relied on similar onboard service models.
For travelers, these changes mean it’s wise to plan ahead for longer journeys: consider packing snacks, bringing personal entertainment, or budgeting for onboard purchases. While some passengers appreciate the lower ticket prices that result from a la carte service models, others miss the convenience and comfort of included amenities.
Airlines say these adjustments help control operating costs and allow them to invest in other areas such as fleet upgrades, route expansion, or improved punctuality. Customers who prefer more inclusive service can often find it by choosing premium fares or full-service carriers that continue to offer complimentary meals and additional amenities.
Ultimately, the shift reflects a broader move in the aviation industry toward customizable travel experiences. Passengers now have more choices about how they spend on extras: keep costs down by selecting basic fares and bring personal supplies, or opt for higher-tier tickets that bundle meals and comforts into the price. Understanding each airline’s policy before booking remains the best way to avoid surprises and ensure a comfortable trip.