In February, Best Western Hotels & Resorts announced it has acquired WorldHotels, an international collection of roughly 300 properties.
“There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, president and CEO of Best Western Hotels & Resorts. “I have the utmost respect for WorldHotels and believe in its vast potential.”
The acquisition strengthens Best Western’s ability to serve the upscale and luxury travel segments.
According to Best Western, WorldHotels will maintain each property’s distinct character while benefitting from Best Western’s broad digital platforms and partner relationships. That integration aims to preserve individuality at the property level while delivering enhanced distribution, loyalty program access, and technology support.
“Best Western is one of the largest, most respected and trusted hotel brands,” said Geoff Andrew, CEO of WorldHotels. “As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels.”
This move builds on Best Western’s recent strategy of expanding its portfolio to reach a wider range of travelers. The company now operates more than 4,200 hotels across nearly 100 countries and manages a portfolio of over a dozen brands tailored to different market segments. Among its brand portfolio are Best Western, Best Western Plus, Best Western Premier, Vīb, GLō, Executive Residency by Best Western, Sadie HotelSM, Aiden HotelSM, BW Premier Collection by Best Western, BW Signature Collection by Best Western, and SureStay.