Discover Switzerland: New Travel Campaign Showcases Scenic Wonders

Switzerland’s new Grand Tour of Switzerland makes exploring the country effortless. The well-organized transportation network means you can plan an extensive itinerary from lakeshores to alpine passes with confidence. Choose to drive along easy-to-navigate roads, or take advantage of a Swiss Travel Pass and relax as you travel by boat, historic train, tram, bus and metro. The Grand Tour is mapped with clarity and offers themed routes that highlight wine, gastronomy, castles, history, wellness and other regional specialties.

Active travelers will find abundant options for hiking, cycling and outdoor discovery. In the UNESCO-listed Lavaux wine region, the Route de la Corniche — part of the Swiss Wine Route — follows broad paths between terraced vineyards and the shores of Lake Geneva. Spectacular views are framed by the nearby Alps, and numerous wineries welcome visitors for tastings. For example, award-winning vintner Patrick Fonjallaz and other producers offer cellar tours and sampling that introduce the region’s distinctive wines.

Beyond wine, Switzerland’s themed routes encourage exploration of rural traditions and local flavors. A popular choice is the Emmental cheese route, which you can experience on a guided or self-guided cycling tour using battery-assisted e-bikes. The route is app-supported and clearly signposted, leading riders through gentle countryside to historic sites such as Burgdorf Castle. At the Emmentaler Show Dairy in Affoltern visitors can watch cheese-making demonstrations and taste authentic Emmental produced in the traditional wood-fired huts that preserve time-honored techniques.

Each segment of the Grand Tour is designed for accessibility and discovery. The itinerary network integrates cultural attractions, scenic drives, and public-transport connections so you can combine active pursuits with relaxation. Whether you prefer long alpine hikes, leisurely vineyard walks, or immersive culinary experiences, the Grand Tour helps you tailor a trip that fits your interests and travel style.

Planning tools and route information are widely available, including maps, recommended stops and seasonal highlights that make trip preparation straightforward. Local guides, visitor centers and regional tourism offices provide up-to-date suggestions for events, tastings and guided excursions, helping you find hidden gems along the way. Travelers who prioritize sustainability and convenience will appreciate how the Swiss Travel Pass and coordinated public transport reduce the need for a car while still offering flexibility and reach.

For families and groups, the Grand Tour offers diverse activities that engage all ages, from boat rides on peaceful lakes to cable-car ascents and easy nature trails. Food lovers can follow culinary routes that showcase cheese dairies, chocolatiers and farm-to-table restaurants, while history enthusiasts can visit castles, museums and fortified towns that trace Switzerland’s rich past.

In short, the Grand Tour of Switzerland combines efficient transport, scenic variety and themed experiences to create a countrywide adventure that is both easy to navigate and richly rewarding. Whether exploring vineyards, sampling regional cheeses, or taking in alpine panoramas, the route delivers a memorable way to see Switzerland at your own pace.