Ennismore Celebrates Opening of Its 100th Hotel Property

Lifestyle hospitality company Ennismore has reached a major milestone with the opening of its 100^th property. The new hotel, SO/ Paris, officially opened this September, marking a significant moment for the growing hospitality brand.

Following a period of rapid expansion across Europe, the Middle East, North and Central America and Asia, SO/ Paris reinforces the brand’s commitment to cultural programming and authentic dining and beverage experiences. The hotel is located in one of Paris’s most desirable neighborhoods, set between Notre-Dame Cathedral, Bastille and the Marais.

With 162 rooms and suites, SO/ Paris blends Parisian fashion, art, architecture and avant-garde design. The 15^th and 16^th floors feature an immersive installation by Olafur Eliasson, while other notable artworks appear throughout the property, from Neïl Beiloufa in the lobby to Thomas Fougeirol contributing to the bedroom design.

The hotel’s restaurant, Bonnie Restaurant & Terrace, channels 1960s and 70s influences in its design, atmosphere and menu, and offers impressive views over Paris. For drinks, Bonnie Bar plus the lobby café and bar serve handcrafted cocktails and aperitifs in the evenings, creating lively social hubs for guests and visitors.

SO/ Paris also offers an indoor heated pool, a fitness center, a spa and five meeting rooms of varying sizes, catering to leisure and business travelers alike.

Ennismore’s collective of lifestyle brands was formed in October 2021 through a joint venture between Sharan Pasricha and Accor. At formation it brought together 14 brands and 87 operating properties worldwide. This year alone, Ennismore plans to open around 30 new properties, averaging roughly one opening every two weeks.

“This is a monumental moment for Ennismore; reaching our 100^th property so early in our journey is an incredible achievement,” said Sharan Pasricha, founder and co-CEO of Ennismore. “Our dedication to creating truly unique lifestyle brands allows us to form deep connections with guests. We are extremely excited about what the future brings for Ennismore and our brands.”

Recent Ennismore openings include Gleneagles Townhouse in Edinburgh; 25hours Hotel One Central in Dubai; Mondrian Shoreditch in London; JO&JOE in Rio de Janeiro; Mama Shelter in Lisbon; The Hoxton Poblenou in Barcelona; and TRIBE Bali at Kuta Beach. These additions reflect the company’s continuing global expansion and focus on distinctive, locally engaged hospitality experiences.