Croatia is positioning itself as an ideal getaway to attract a record number of North American travelers this year and next. The country highlights ancient cities that retain timeless character while offering modern comforts. Initiatives emphasize Croatia’s distinctive culture, renowned culinary and wine traditions, and nautical experiences that particularly appeal to U.S. travelers. Trips planned for 2023 and 2024 present excellent opportunities to explore the nation’s most celebrated destinations.
One day is never enough to absorb the magic of the Gothic-Renaissance UNESCO World Heritage city of Dubrovnik. Its winding stone walls stretch about 1.2 miles along the Adriatic Sea, creating spectacular views at every turn. A stroll along Stradun, the main thoroughfare, reveals a Mediterranean gem where ancient history and contemporary life blend seamlessly. The city functions like a vast open-air museum, with culinary offerings that showcase Mediterranean specialties. Dubrovnik is a jewel of Croatia and a must-see for travelers, including fans eager to experience the filming locations of Game of Thrones’ King’s Landing firsthand.
© CNTB + Aleksander Gospic
When a celebrated UNESCO World Heritage site merges with a thriving modern city, you get a destination like Split. The city’s centerpiece is the palace of the Roman Emperor Diocletian, an architectural treasure that sits alongside contemporary cultural venues and chic urban spaces. Visitors can travel through time as they explore Diocletian’s palace in the area known historically as Aspalathos, then enjoy Split’s vibrant gastronomy, film and music festivals, theaters, and exhibitions. For quiet moments, the Marjan forest park offers a green refuge, and miles of beaches lead into clear, inviting waters.
Begin the day with coffee on Riva, the bustling seaside promenade where locals and visitors gather. Sample the mid-morning snack known as marenda, featuring homemade regional dishes, or retreat into the forest park to experience fjaka, a peaceful state of total relaxation. The region’s wines are exceptional; sip native varieties like crljenak and pošip while admiring Split’s classical Greco-Roman architecture and coastal vistas.
© CNTB + Julien Duval
As Croatia’s capital, Zagreb blends parks, forests and hiking trails with classic imperial architecture and a lively contemporary scene. The city suits a wide range of interests: some visitors are drawn to its energetic urban life, while others appreciate the colorful markets, street sounds and mountain views on the horizon. Gastronomy plays a prominent role in Zagreb’s identity. Local specialties such as sir and vrhnje (cheese with fresh cream) are commonly sold at produce markets by kumice (women farmers), especially at Dolac. A statue atop the left staircase honors these vendors. Zagreb is also known for kremšnita, a beloved cream cake, and for its vibrant open-air food markets that delight both residents and visitors.
Whether you seek historic architecture, coastal scenery, culinary discoveries or outdoor adventures, Croatia offers diverse experiences across its cities and islands. From the fortified streets of Dubrovnik to Split’s Roman legacy and Zagreb’s dynamic market culture, the country invites travelers to explore its rich past and modern vibrancy.