Earlier this month Singapore Airlines introduced a redesigned mobile app for Android and iOS that brings an improved, more intuitive travel experience. The updated application focuses on personalization and speed, with the airline estimating up to a 60% reduction in transaction times for tasks such as booking and check-in.
The new app includes several practical features aimed at simplifying travel. A smart search uses image recognition plus speech and language processing to help users find destinations and fares more easily. A real‑time voice translation tool assists international travelers in communicating across languages. A baggage measurement tool helps passengers confirm that their luggage meets airline size limits before they travel. Under the My Trips tab, users can view up‑to‑date trip details including boarding gate information, destination weather and currency, and baggage belt notifications. The app also expands access to an in‑app magazine and newspaper library for reading on the go.
“Singapore Airlines has been investing heavily to enhance our digital capabilities. With new user interface designs and insourcing of developer and customer experience talent, we are working to provide faster and more customer‑centric products and services to improve the customer experience,” said Campbell Wilson, senior vice president, sales and marketing, Singapore Airlines.
He added that the app launch follows other digital initiatives at the carrier, including KrisPay, the blockchain‑based airline loyalty digital wallet, and a phased redesign of the airline’s website and its underlying architecture. The airline intends to continue developing the app, adding further enhancements to deliver more value and convenience to customers.