Thailand is positioning itself as a top golf tourism destination, challenging long-time leader Spain. Mark Siegel, principal of Golfasian, reports that golf-related arrivals to the country rose to an estimated 750,000 in 2012 — a 50 percent increase over three years.
“The past year and the high season now ending have been quite amazing,” Siegel said. “For the first time in several years there was no impediment to Thailand’s huge international appeal: no floods, political unrest or local economic issues.”
Siegel forecasts that annual golf tourist arrivals in Thailand will reach 1 million by 2015, which would place the country on par with Spain, a long-standing leader in international golf tourism.
Part of the growth reflects returning visitors who fall in love with Thailand’s courses and come back year after year. In addition, resorts and golf tour operators are stepping up marketing efforts to attract international golfers, including players from the United States.
“We are starting to see U.S. golfers,” Siegel added. “After four years of attending the PGA Show, there’s a growing awareness that Thailand is a serious golf destination.”
Thailand’s appeal combines world-class courses, warm weather nearly year-round and well-developed hospitality services, making it an attractive option for golfers seeking value, quality and cultural experiences beyond the fairway. Many resorts now bundle green fees, accommodation and transfers into tailored packages that simplify planning for international travelers.
Course variety is another draw. From championship layouts designed by renowned architects to compact resort courses suited for relaxed play, Thailand offers options for a wide range of skill levels. Coastal courses provide seaside vistas and tropical settings, while inland facilities often feature challenging terrain and well-maintained practice amenities.
Beyond golf, Thailand’s broader tourism strengths support the sector’s growth. Efficient air links, diverse accommodation choices, established travel infrastructure and an array of leisure activities — dining, spas, excursions and cultural sites — help convert casual visitors into repeat golf tourists.
Industry professionals expect continued investment in course development, upgrades and service standards as demand grows. That investment, combined with targeted promotion in source markets, should help sustain momentum and further raise Thailand’s profile on the global golf tourism map.
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