The Beverly Hills Conference and Visitors Bureau has launched a new tourism initiative called Beverly Hills: City of WELLTH.
Inspired by the ideas of wealth, health and wellness, the WELLTH campaign emphasizes a shift away from material pursuit toward a richer life focused on wellbeing, purpose and happiness. The program highlights five practical pillars visitors can incorporate into daily routines—move, eat, restore, gratitude and explore—to help cultivate greater wellbeing.
“I’m thrilled to be involved with the launch of the City of WELLTH,” said Christie Brinkley. “A healthy, holistic lifestyle has been intrinsic to my long career in the fashion and beauty industry. A balanced approach to diet, exercise and mindfulness is the key to happiness and lifelong vitality. Wellness is glamorous!”
Local hotels are participating with special WELLTH room packages and spa offerings. Participating properties include The Beverly Hills Hotel, Beverly Hilton, Beverly Wilshire, Luxe Rodeo Drive Hotel, Montage Beverly Hills, The Peninsula Beverly Hills, SIXTY Beverly Hills, Viceroy L’Ermitage Beverly Hills and Waldorf Astoria Beverly Hills.
Restaurants across Beverly Hills are also offering menu options aligned with the campaign, featuring locally sourced ingredients and a range of choices such as plant-based, vegan and paleo dishes, as well as grass-fed and hormone-free meats. These culinary options support the campaign’s focus on mindful eating and sustainable sourcing.
The City of WELLTH initiative pairs expert-led mindfulness activities and wellness programming with the luxury and service that characterize Beverly Hills. By combining movement, nourishing food, restorative treatments, gratitude practices and local exploration, the campaign aims to help visitors and residents alike enjoy a more balanced, meaningful experience while in the city.
WELLTH activities and offers are designed to be accessible across accommodations, spas and dining venues, giving travelers multiple ways to incorporate healthy habits into their stay. Whether guests seek guided meditation, specialized fitness classes, restorative spa treatments or thoughtfully prepared meals, the campaign provides curated options that reflect Beverly Hills’ unique hospitality and lifestyle scene.
Through this effort, Beverly Hills positions itself as a destination where luxury and wellness intersect, encouraging visitors to discover practices that contribute to long-term vitality and joy while enjoying the city’s renowned services and attractions.