British Airways has announced a multimillion-pound investment to upgrade dining in its short-haul business-class cabins.
Since mid-September, passengers in Club Europe have been served refreshed menus featuring improved recipes and signature warm breads. The dishes emphasize regional sourcing, using ingredients such as Herefordshire roast beef, British-reared pork sausage and a selection of British cheeses. On longer short-haul sectors, travellers are offered three main-course options, and menus on flights to and from Heathrow (LHR) are updated twice a month to provide more variety and seasonality.
“We’ve been investing in our meals for customers — our new long-haul Club World menus are proving incredibly popular and we want to be able to replicate that quality and choice in our short-haul Club Europe cabin too,” said Carolina Martinoli, director of brand and customer experience at British Airways. “Many of our fliers travel regularly so we think they’ll appreciate more variety and great quality ingredients. Our focus on provenance will also deliver seasonal dishes from around the British Isles.”
The airline has also enhanced the beverage offering, introducing new wine selections and British specialty coffees to complement the refreshed food menus.
Economy passengers on short-haul routes have not been overlooked; a new fall menu has been introduced for those travelling in the short-haul economy cabin, bringing seasonal options and updated choices designed for regular travellers and leisure customers alike.